Responsible Provider of this Website in Terms of Data Protection Law is:

Didactum® Security GmbH
Marsweg 17

48163 Münster Germany

Phone: +49 - 2501 - 9 78 58 80
Fax: +49 - 2501 - 9 78 58 82

Data Protection Officer at the Provider is:

Andrea Oeltjendiers 

[the following details are to be added if an external data protection officer has been appointed]

Didactum® Security GmbH
Marsweg 17

48163 Münster Germany

Phone: +49 - 2501 - 9 78 58 80
Fax: +49 - 2501 - 9 78 58 82
Email: roe[at]didactum.com

We have prepared this privacy policy (version 07.05.2020-311174879) to explain to you, in accordance with the requirements of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data, and what choices you have as a visitor to this website.

Unfortunately, it is in the nature of things that these explanations sound very technical, but we have tried to describe the most important things as simply and clearly as possible.

Revocation of Your Consent to Data Processing

Some data processing operations are only possible with your explicit consent. You can revoke your already given consent at any time. An informal notification by email is sufficient for the revocation. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to Lodge a Complaint with the Competent Supervisory Authority

As a data subject, you have the right to lodge a complaint with the competent supervisory authority in the event of a data protection violation. The competent supervisory authority for data protection issues is the state data protection officer of the federal state in which our company's headquarters are located. 

The following link provides a list of data protection officers and their contact details:

 https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html

Right to Data Portability

You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to third parties. The provision is made in a machine-readable format. If you request the direct transfer of the data to another controller, this will only be done insofar as it is technically feasible.

Right to Information, Correction, Blocking, Deletion

Within the framework of the applicable legal provisions, you have the right at any time to free information about your stored personal data, the origin of the data, their recipients and the purpose of the data processing and, if applicable, a right to correction, blocking or deletion of this data. In this regard and also for further questions on the subject of personal data, you can contact us at any time via the contact options listed in the imprint.

Automatic Data Storage

When you visit websites today, certain information is automatically created and stored, including on this website.

When you visit our website as you are doing right now, our web server (computer on which this website is stored) automatically stores data such as:

• Visited page on our domain
• Date and time of the server request
• Browser type and browser version
• Operating system used
• Referrer URL
• Hostname of the accessing computer IP address

in files (web server log files). As a rule, web server log files are stored for two weeks and then automatically deleted. We do not pass on this data, but cannot rule out the possibility that this data may be viewed in the event of unlawful behavior.

These data are technically necessary for us to display our website to you and to ensure stability and security. (The legal basis for data processing is Art. 6 para. 1 lit. f GDPR) There is no merging of this data with other data sources.

Cookies

Our website uses HTTP cookies to store user-specific data. In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you surf the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies.

One thing cannot be denied: Cookies are really useful little helpers. Almost all websites use cookies. More precisely, they are HTTP cookies, as there are other cookies for other applications. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically placed in the cookie folder, effectively the "brain" of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified.

Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the "user-related" information back to our site. Thanks to cookies, our website knows who you are and offers you your usual default setting. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file.

There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be evaluated individually, as each cookie stores different data. The expiry time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other "pests". Cookies also cannot access information on your PC.

For example, cookie data can look like this:

• Name: _ga
• Expiry time: 2 years
• Use: Differentiation of website visitors
• Example value: GA1.2.1326744211.152311174879

A browser should support the following minimum sizes:

• A cookie should be able to contain at least 4096 bytes
• At least 50 cookies should be able to be stored per domain
• At least 3000 cookies should be able to be stored in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.

There are 4 types of cookies:

Strictly necessary cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues surfing on other pages and only later goes to the checkout. These cookies do not delete the shopping cart even if the user closes their browser window.

Functional cookies
These cookies collect information about user behavior and whether the user receives any error messages. These cookies are also used to measure the loading time and the behavior of the website with different browsers.

Targeting cookies
These cookies ensure better user-friendliness. For example, entered locations, font sizes or form data are saved.

Advertising cookies
These cookies are also called targeting cookies. They are used to deliver individually adapted advertising to the user. This can be very practical, but also very annoying.

Usually, when you visit a website for the first time, you are asked which of these types of cookies you would like to allow. And of course, this decision is also stored in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option of deleting cookies, only partially allowing them or deactivating them. For example, you can block third-party cookies but allow all other cookies.

If you want to find out which cookies have been stored in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. The procedure differs depending on the browser. It is best to search for the instructions in Google using the search term "Delete cookies Chrome" or "Deactivate cookies Chrome" in the case of a Chrome browser or replace the word "Chrome" with the name of your browser, e.g. Edge, Firefox, Safari.

What about my data protection?

The so-called "Cookie Guidelines" have been in place since 2009. These state that the storage of cookies requires the consent of the website visitor (i.e. you). However, there are still very different reactions to these guidelines within the EU countries. In Germany, the Cookie Guidelines have not been implemented as national law. Instead, this directive was largely implemented in Section 15 (3) of the German Telemedia Act (TMG).

If you would like to know more about cookies and are not afraid of technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Request for Comments of the Internet Engineering Task Force (IETF) called "HTTP State Management Mechanism".

Storage of Personal Data

Personal data that you transmit to us electronically on this website, such as name, email address, address or other personal details in the context of submitting a form or comments in the blog, will be used by us together with the time and IP address only for the respective stated purpose, stored securely and not passed on to third parties.

We therefore only use your personal data for communication with those visitors who expressly request contact and for processing the services and products offered on this website. We will not pass on your personal data without your consent, but we cannot rule out the possibility that this data may be viewed in the event of unlawful behavior.

If you send us personal data by email - outside of this website - we cannot guarantee secure transmission and protection of your data. We recommend that you never send confidential data unencrypted by email.

The legal basis exists in accordance with Article 6 Paragraph 1 a GDPR (lawfulness of processing) in the fact that you give us consent to process the data you have entered. You can revoke this consent at any time - an informal email is sufficient, you will find our contact details in the legal notice.

Contract Processing

The data transmitted by you to make use of our range of goods and/or services is processed by us for the purpose of contract processing and is required in this respect. Conclusion and processing of the contract are not possible without the provision of your data.

The legal basis for the processing is Art. 6 para. 1 lit. b) GDPR.

We delete the data upon completion of the contract processing, but must observe the retention periods under tax and commercial law.

As part of the contract processing, we pass on your data to the transport company commissioned with the delivery of goods or to the financial service provider, insofar as the transfer is necessary for the delivery of goods or for payment purposes.

The legal basis for the transfer of data is then Art. 6 para. 1 lit. b) GDPR.

Customer Account / Registration Function

If you create a customer account with us via our website, we will collect and store the data you enter during registration (e.g. your name, address or email address) exclusively for pre-contractual services, for contract fulfillment or for the purpose of customer care (e.g. to provide you with an overview of your previous orders with us or to offer you the so-called memo function). At the same time, we will store the IP address and the date of your registration together with the time. Of course, this data will not be passed on to third parties.

During the further registration process, your consent to this processing will be obtained and reference will be made to this privacy policy. The data collected by us will be used exclusively for the provision of the customer account. 

If you consent to this processing, Art. 6 para. 1 lit. a) GDPR is the legal basis for the processing.

If the opening of the customer account also serves pre-contractual measures or the fulfillment of the contract, the legal basis for this processing is also Art. 6 para. 1 lit. b) GDPR.

You can revoke the consent given to us to open and maintain the customer account at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. All you have to do is inform us of your revocation.

The data collected in this respect will be deleted as soon as the processing is no longer necessary. However, we must observe retention periods under tax and commercial law.

Contact Requests / Contact Options

If you contact us via contact form or email, the data you provide will be used to process your request. The provision of the data is necessary for processing and answering your inquiry - without their provision we cannot answer your inquiry or at best only to a limited extent.

The legal basis for this processing is Art. 6 para. 1 lit. b) GDPR.

Your data will be deleted if your inquiry has been conclusively answered and there are no legal obligations to retain it, such as in the case of any subsequent contract processing.

User Contributions, Comments and Ratings

We offer you the opportunity to publish questions, answers, opinions or ratings, hereinafter referred to as "contributions", on our websites. If you make use of this offer, we will process and publish your contribution, date and time of submission and any pseudonym you may use.

The legal basis for this is Art. 6 para. 1 lit. a) GDPR. You can revoke your consent at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. To do so, you only need to inform us of your revocation.

In addition, we also process your IP and email address. The IP address is processed because we have a legitimate interest in initiating or supporting further steps if your contribution infringes the rights of third parties and/or is otherwise unlawful.

In this case, the legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in any necessary legal defense.

Rights According to the General Data Protection Regulation

In accordance with the provisions of the GDPR, you are generally entitled to the following rights:

• Right to rectification (Article 16 GDPR)
• Right to erasure ("right to be forgotten") (Article 17 GDPR)
• Right to restriction of processing (Article 18 GDPR)
• Right to notification - obligation to notify in connection with the rectification or erasure of personal data or the restriction of processing (Article 19 GDPR)
• Right to data portability (Article 20 GDPR)
• Right to object (Article 21 GDPR)
• Right not to be subject to a decision based solely on automated processing, including profiling (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or that your data protection rights have otherwise been violated in any way, you can contact the Federal Commissioner for Data Protection and Freedom of Information (BfDI).

Evaluation of Visitor Behavior

In the following privacy policy, we inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is generally anonymous and we cannot infer your identity from your behavior on this website.

You can find out more about how to object to this evaluation of visit data in the following privacy policy.

TLS Encryption with https

We use https to transmit data tap-proof on the Internet (data protection through technology design Article 25 Paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission on the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transmission security by the small lock symbol at the top left of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Embedded Social Media Elements Privacy Policy

We integrate elements of social media services on our website to display images, videos and texts.
When you visit pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We do not have access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data:

• Instagram privacy policy: https://help.instagram.com/519522125107875
• The Google privacy policy applies to YouTube: https://policies.google.com/privacy?hl=de
• Facebook data policy: https://www.facebook.com/about/privacy

Google Analytics Privacy Policy

We use the analysis tracking tool Google Analytics (GA) of the American company Google Inc. on our website. For the European area, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, if you click on a link, this action is stored in a cookie and sent to Google Analytics. The reports we receive from Google Analytics help us to better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and inform you in particular about what data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze the traffic on our website. In order for Google Analytics to work, a tracking code is built into the code of our website. When you visit our website, this code records various actions that you perform on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there.

Google processes the data and we receive reports about your user behavior. These may include the following reports:

• Audience reports: Audience reports help us get to know our users better and know more precisely who is interested in our service.
• Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
• Acquisition reports: Acquisition reports give us helpful information on how we can attract more people to our service.
• Behavior reports: Here we learn how you interact with our website. We can track which path you take on our site and which links you click on.
• Conversion reports: Conversion is a process in which you perform a desired action based on a marketing message. For example, when you go from being a pure website visitor to a buyer or newsletter subscriber. These reports help us learn more about how our marketing measures are received by you. This is how we want to increase our conversion rate.
• Real-time reports: Here we always know immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us to achieve this goal.

The statistically evaluated data gives us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that it is found more easily by interested people on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know very well what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID that is linked to your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a "returning" user. All collected data is stored together with this user ID. This makes it possible to evaluate pseudonymous user profiles in the first place.

Tags such as cookies and app instance IDs measure your interactions on our website. Interactions are all types of actions that you perform on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics may be linked to third-party cookies. Google does not pass on Google Analytics data unless we as the website operator authorize it. Exceptions may occur if required by law.

The following cookies are used by Google Analytics:

Name: _ga
Value:2.1326744211.152311174879-5
Purpose: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to distinguish website visitors.
Expiry date: after 2 years

Name: _gid
Value:2.1687193234.152311174879-1
Purpose: The cookie is also used to distinguish website visitors.
Expiry date: after 24 hours

Name: _gat_gtag_UA_<property-id>
Value: 1
Purpose: Used to reduce the request rate. If Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_ <property-id>.
Expiry date: after 1 minute

Name: AMP_TOKEN
Value: no data
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate a logoff, a request or an error.
Expiry date: after 30 seconds up to one year

Name: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: This cookie can be used to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Name: __utmt
Value: 1
Purpose: The cookie is used like _gat_gtag_UA_<property-id> to throttle the request rate.
Expiry date: after 10 minutes

Name: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Name: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Name: __utmz
Value: m|utmccn=(referral)|utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of visitor traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months

Name: __utmv
Value: no specification
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years

Note: This list cannot claim to be complete, as Google also changes the choice of its cookies from time to time.

Here we show you an overview of the most important data collected with Google Analytics:

Heatmaps: Google creates so-called heatmaps. Heatmaps show exactly those areas that you click on. This gives us information about where you are "traveling" on our site.

Session duration: Google defines session duration as the time you spend on our site without leaving the site. If you have been inactive for 20 minutes, the session ends automatically.

Bounce rate (engl. Bouncerate): A bounce is when you only view one page on our website and then leave our website again.

Account creation: If you create an account or place an order on our website, Google Analytics collects this data.

IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.

Location: The country and your approximate location can be determined via the IP address. This process is also known as IP location determination.

Technical information: The technical information includes your browser type, your internet provider or your screen resolution.

Source of origin: Google Analytics or we are of course also interested in which website or which advertisement you came to our site from.

Other data includes contact details, any ratings, the playing of media (e.g. if you play a video via our site), the sharing of content via social media or adding to your favorites. This list does not claim to be complete and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed its servers all over the world. Most servers are located in America and consequently most data is stored on American servers. You can find out exactly where Google's data centers are located here: https://www.google.com/about/datacenters/inside/locations/?hl=de

Your data is distributed across various physical data carriers. This has the advantage that the data can be accessed more quickly and is better protected against manipulation. There are corresponding emergency programs for your data in every Google data center. If, for example, Google's hardware fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low.

A standard storage period for your user data of 26 months is set for Google Analytics. Your user data is then deleted. However, we have the option of choosing the retention period for user data ourselves. There are five options available to us for this:

• Deletion after 14 months
• Deletion after 26 months
• Deletion after 38 months
• Deletion after 50 months
• No automatic deletion

Once the specified period has expired, the data is deleted once a month. This retention period applies to your data linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Reporting results are based on aggregated data and are stored independently of user data. Aggregated data is a merging of individual data into a larger unit.

How can I delete my data or prevent data storage?

Under European Union data protection law, you have the right to access, update, delete or restrict your data. You can prevent Google Analytics from using your data by using the browser add-on to deactivate Google Analytics JavaScript (ga.js, analytics.js, dc.js). You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics.

If you generally wish to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=311174879. We hope we have provided you with the most important information about data processing by Google Analytics. If you want to find out more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP Anonymization

We have implemented IP address anonymization from Google Analytics on this website. This function was developed by Google so that this website can comply with the applicable data protection regulations and recommendations of the local data protection authorities if they prohibit the storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before any storage or processing of the data takes place.

You can find more information on IP anonymization at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics Reports on Demographic Characteristics and Interests

We have activated the functions for advertising reports in Google Analytics. The reports on demographic characteristics and interests contain information on age, gender and interests. This allows us to get a better picture of our users without being able to assign this data to individual persons. You can find out more about the advertising functions at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.

You can stop the use of the activities and information of your Google account under "Advertising settings" at https://adssettings.google.com/authenticated via checkbox.

Google Analytics Deactivation Link

If you click on the following deactivation link, you can prevent Google from recording further visits to this website. Caution: Deleting cookies, using the incognito/private mode of your browser, or using a different browser will result in data being collected again.

Deactivate Google Analytics

Google Analytics Addendum to Data Processing

We have concluded a direct customer contract with Google for the use of Google Analytics by accepting the "Data Processing Addendum" in Google Analytics.

You can find out more about the data processing addendum for Google Analytics here: https://support.google.com/analytics/answer/3379636?hl=de&utm_id=ad

Google Analytics Privacy Policy

We have activated Google signals in Google Analytics. This updates existing Google Analytics functions (advertising reports, remarketing, cross-device reports and reports on interests and demographic characteristics) to provide aggregated and anonymized data about you if you have allowed personalized ads in your Google Account.

The special feature of this is that it is cross-device tracking. This means that your data can be analyzed across devices. By activating Google signals, data is collected and linked to the Google account. For example, Google can recognize if you view a product on our website via a smartphone and only purchase the product later via a laptop. Thanks to the activation of Google signals, we can launch cross-device remarketing campaigns that would otherwise not be possible in this form. Remarketing means that we can also show you our offer on other websites.

Google Analytics also collects further visitor data such as location, search history, YouTube history and data about your actions on our website via Google signals. This gives us better advertising reports from Google and more useful information about your interests and demographic characteristics. This includes your age, what language you speak, where you live or what gender you are. Furthermore, there are also social criteria such as your profession, your marital status or your income. All these characteristics help Google Analytics to define groups of people or target groups.

The reports also help us to better assess your behavior, your wishes and interests. This allows us to optimize and adapt our services and products for you. By default, this data expires after 26 months. Please note that this data collection only takes place if you have allowed personalized advertising in your Google account. This is always aggregated and anonymous data and never data from individual persons. You can manage or delete this data in your Google account.

Google Ads (Google AdWords) Conversion Tracking Privacy Policy

We use Google Ads as an online marketing measure to advertise our products and services. We want to draw more people's attention to the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. on our website. However, all Google services in Europe are the responsibility of Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland). This free tracking tool allows us to better tailor our advertising to your interests and needs. In the following article, we will go into more detail about why we use conversion tracking, what data is stored and how you can prevent this data storage.

What is Google Ads Conversion Tracking?

Google Ads (formerly Google AdWords) is Google's in-house online advertising system. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to gain an accurate overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool.

But what is a conversion actually? A conversion occurs when you change from a purely interested website visitor to an active visitor. This happens every time you click on our ad and then perform another action, such as visiting our website. We use Google's conversion tracking tool to record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are purchased, services are used or whether users have signed up for our newsletter.

Why do we use Google Ads Conversion Tracking on our website?

We use Google Ads to draw attention to our offer on other websites. The aim is for our advertising campaigns to really only reach those people who are interested in our offers. The conversion tracking tool shows us which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers interact with our ads on a device and then make a conversion. This data allows us to calculate our cost-benefit factor, measure the success of individual advertising measures and consequently optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads Conversion Tracking?

We have integrated a conversion tracking tag or code snippet on our website to analyze certain user actions better. If you now click on one of our Google Ads ads, the "Conversion" cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer.

Here is the data of the most important cookies for Google's conversion tracking:

Name: Conversion
Value: EhMI_aySuoyv4gIVled3Ch0llweVGAEgt-mr6aXd7dYlSAGQ311174879-3
Purpose: This cookie stores every conversion you make on our site after you came to us via a Google Ad.
Expiry date: after 3 months

Name: _gac
Value: 1.1558695989.EAIaIQobChMIiOmEgYO04gIVj5AYCh2CBAPrEAAYASAAEgIYQfD_BwE
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The above list does not claim to be complete, as Google also uses other cookies for analytical evaluation from time to time.

As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you surf our website and the cookie has not yet expired, we and Google will recognize that you found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved with the help of Google Analytics. For ads that Google displays in various places on the web, cookies named "__gads" or "_gac" may be set under our domain. Since September 2017, various campaign information has been stored by analytics.js with the _gac cookie. The cookie stores this data as soon as you visit one of our pages for which the automatic tagging of Google Ads has been set up. Unlike cookies set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report with statistical evaluations from Google. For example, we learn the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transmit any personal data. The cookies named "Conversion" and "_gac" (which is used in conjunction with Google Analytics) have an expiry date of 3 months.

How can I delete my data or prevent data storage?

You have the option of not participating in Google Ads conversion tracking. If you deactivate the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the statistics of the tracking tool. You can change the cookie settings in your browser at any time. This works a little differently in every browser. Here you will find instructions on how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you do not want cookies in principle, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not. By downloading and installing this browser plug-in at https://support.google.com/ads/answer/7395996, all "advertising cookies" are also deactivated. Please note that by deactivating these cookies, you do not prevent the advertisements, but only the personalized advertising.

Thanks to the certification for the American-European data protection agreement "Privacy Shield", the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to find out more about data protection at Google, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Facebook Privacy Policy

We use selected tools from Facebook on our website. Facebook is a social media network of Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. With the help of these tools, we can offer you and people who are interested in our products and services the best possible offer. Below we provide an overview of the various Facebook tools, what data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers the so-called "Facebook Business Tools". This is the official name of Facebook. However, as the term is hardly known, we have decided to simply call them Facebook tools. These include:

• Facebook pixel
• social plug-ins (such as the "Like" or "Share" button)
• Facebook Login
• Account Kit
• APIs (programming interface)
• SDKs (collection of programming tools)
• Platform integrations
• Plugins
• Codes
• Specifications
• Documentation
• Technologies and services

These tools enable Facebook to expand its services and have the opportunity to receive information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of Facebook ads, we can reach exactly these people. However, Facebook needs information about people's wishes and needs in order to show users suitable advertising. Information about user behavior (and contact details) on our website is therefore made available to the company. As a result, Facebook collects better user data and can show interested people the right advertising about our products or services. The tools thus enable customized advertising campaigns on Facebook.

Facebook calls data about your behavior on our website "event data". This is also used for measurement and analysis services. Facebook can thus create "campaign reports" on our behalf about the impact of our advertising campaigns. Analyses also give us a better insight into how you use our services, website or products. This allows us to optimize your user experience on our website with some of these tools. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) may be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent.

Facebook uses this information to match the data with the data it has itself (if you are a Facebook member). Before customer data is transmitted to Facebook, a so-called "hashing" takes place. This means that a data record of any size is transformed into a string of characters. This also serves to encrypt data.

In addition to contact data, "event data" is also transmitted. "Event data" refers to the information that we receive about you on our website. For example, which subpages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally obliged to do so. "Event data" may also be linked to contact data. This allows Facebook to offer better personalized advertising. After the matching process already mentioned, Facebook deletes the contact data again.

In order to deliver ads in an optimized manner, Facebook only uses event data if it has been aggregated with other data (collected by Facebook in other ways). Facebook also uses this event data for security, protection, development and research purposes. Much of this data is transferred to Facebook via cookies. Cookies are small text files used to store data or information in browsers. Depending on the tools used and whether you are a Facebook member, different numbers of cookies are placed in your browser. We go into more detail about individual Facebook cookies in the descriptions of the individual Facebook tools. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with its own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, rectification, portability and deletion of your data.

The data will only be completely deleted if you delete your Facebook account. And this is how deleting your Facebook account works:

1) Click on Settings on the right-hand side of Facebook.

2) Then click on "Your Facebook information" in the left-hand column.

3) Now click "Deactivation and deletion".

4) Now select "Delete account" and then click on "Continue and delete account"

5) Now enter your password, click on "Continue" and then on "Delete account"

The storage of data that Facebook receives via our site takes place, among other things, via cookies (e.g. for social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether you allow it or not.

Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information on this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing by the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend that you read the data policies at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins from Facebook Inc. are integrated on our website. You can recognize these buttons by the classic Facebook logo, such as the "Like" button (the hand with raised thumb) or by a clear "Facebook Plug-in" label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most commonly used functions are the well-known "Like" and "Share" buttons.

The following social plug-ins are offered by Facebook:

• "Save" button
• "Like" button, share, send and quote
• Page plug-in
• Comments
• Messenger plug-in
• Embedded posts and video player
• Group plug-in

You can find more detailed information on how the individual plug-ins are used at https://developers.facebook.com/docs/plugins. We use the social plug-ins on the one hand to offer you a better user experience on our site, and on the other hand because Facebook can optimize our advertisements.

If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the "Like" button).

The information obtained is deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time and other information relating to your browser.

To prevent Facebook from collecting a lot of data during your visit to our website and linking it to Facebook data, you must log out of Facebook during your visit to the website.

If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. Nevertheless, data such as your IP address or which website you are visiting may be transmitted to Facebook. We would like to point out that we do not know the exact content of the data. However, we try to inform you as best we can about data processing based on our current state of knowledge. You can also read about how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update.

The following cookies are set in your browser as a minimum when you visit a website with social plug-ins from Facebook:

Name: dpr
Value: no specification
Purpose: This cookie is used to make the social plug-ins work on our website.
Expiry date: after end of session

Name: fr
Value: 0jieyh4311174879c2GnlufEJ9..Bde09j…1.0.Bde09j
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months

Note: These cookies were set after a test, even if you are not a Facebook member.

If you are logged in to Facebook, you can change your settings for advertisements at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen yourself. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/basically. There you have the option of deactivating or activating providers.

If you would like to learn more about Facebook's data protection, we recommend that you read the company's own data policies at https://www.facebook.com/policy.php.

Instagram Privacy Policy

We have integrated Instagram functions on our website. Instagram is a social media platform of the company Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit web pages on our website that have an Instagram function integrated, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies.

In the following, we would like to give you a more detailed insight into why Instagram collects data, what data it is and how you can largely control the data processing. As Instagram belongs to Facebook Inc, we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other.

What is Instagram?

Instagram is one of the most popular social media networks worldwide. Instagram combines the advantages of a blog with the advantages of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to "Insta" (as many users casually call the platform), edit them with various filters and also distribute them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really taken off in recent years. And of course we have also reacted to this boom. We want you to feel as comfortable as possible on our website. That's why a varied presentation of our content is a matter of course for us. The embedded Instagram functions allow us to enrich our content with helpful, funny or exciting content from the Instagram world. As Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. In this way, only people who are really interested in our products or services receive our ads.

Instagram also uses the collected data for measurement and analysis purposes. We receive summarized statistics and thus more insight into your wishes and interests. It is important to note that these reports do not identify you personally.

What data is stored by Instagram?

If you come across one of our pages that has Instagram functions (such as Instagram images or plug-ins) built in, your browser automatically connects to the Instagram servers. Data is sent to Instagram, stored and processed. This is regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases made, about advertisements you see and how you use our offer. The date and time of your interaction with Instagram is also stored. If you have an Instagram account or are logged in, Instagram stores significantly more data about you.

Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data is, for example, name, address, telephone number and IP address. It is important to mention that this customer data is only transmitted to Instagram once it has been "hashed". Hashing means that a data record is transformed into a string of characters. This encrypts the contact data. In addition, the above-mentioned "event data" is also transmitted. Facebook - and consequently Instagram - understands "event data" to be data about your user behavior. It can also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you.

The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram functions used and whether you have an Instagram account yourself, different amounts of data are stored.

We assume that data processing on Instagram works in the same way as on Facebook. This means: if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. This data is deleted or anonymized after 90 days at the latest (after comparison). Although we have intensively studied Instagram's data processing, we cannot say exactly what data Instagram collects and stores.

In the following, we show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you do not have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser.

These cookies were used in our test:

Name: csrftoken
Value: “”
Purpose: This cookie is set with high probability for security reasons to prevent falsification of requests. However, we were unable to find out more about this.
Expiry date: after one year

Name: mid
Value: “”
Purpose: Instagram sets this cookie to optimize its own services and offers inside and outside of Instagram. The cookie defines a unique user ID.
Expiry date: after end of session

Name: fbsr_311174879124024
Value: no information
Purpose: This cookie stores the log-in request for users of the Instagram app.
Expiry date: after end of session

Name: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after end of session

Name: urlgen
Value: “{\”194.96.75.33\”: 1901}:1iEtYv:Y833k2_UjKvXgYe311174879”
Purpose: This cookie serves Instagram's marketing purposes.
Expiry date: after end of session

Note: We cannot claim completeness here. Which cookies are set in individual cases depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information it receives between the Facebook companies with external partners and with people you connect with around the world. Data processing is carried out in compliance with its own data policy. For security reasons, among others, your data is distributed on Facebook servers around the world. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to information, portability, correction and deletion of your data. You can manage your data in the Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account.

And this is how deleting the Instagram account works:

First open the Instagram app. On your profile page, go down and click on "Help section". You are now on the company's website. On the website, click on "Manage account" and then on "Delete your account".

If you delete your account entirely, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and will therefore not be deleted.

As mentioned above, Instagram stores your data primarily via cookies. You can manage, deactivate or delete these cookies in your browser. Depending on your browser, the management always works a little differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC . We have tried to provide you with the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
you can take a closer look at Instagram's data policies.

X (formerly Twitter) Privacy Policy

Information on what data is processed by X and for what purposes can be found in X's privacy policy.

The X Corp. has committed itself to the principles of the EU-US Privacy Shield.

You can find more detailed information on this on the following page.

Didactum has no influence on the type and scope of the data processed by X Corp., the type of processing and use or the transfer of this data to third parties. As a result, there are no effective control options in this respect. 

When you use X, your personal data is collected, transferred, stored, disclosed and used by X Corp. and transferred to the United States, Ireland and any other country in which X Corp. does business, regardless of your place of residence, and stored and used there.

On the one hand, X processes your voluntarily entered data such as name and user name, email address, telephone number or the contacts in your address book when you upload or synchronize it. On the other hand, X also analyzes the content you share to determine what topics you are interested in, stores and processes confidential messages that you send directly to other users and can determine your location using GPS data, information on wireless networks or your IP address in order to send you advertising or other content.

Finally, X also receives information when you view content, for example, even if you have not created an account. This so-called "log data" may include the IP address, browser type, operating system, information about the previously accessed website and the pages you accessed, your location, your mobile provider, the device you are using (including device ID and application ID), the search terms you used and cookie information.

X can record your visits to these websites and assign them to your X profile via X buttons or widgets integrated into these websites. 

This data can be used to offer content or advertising tailored to you. As X Corp. is a non-European provider with a European branch only in Ireland, it is not bound by German data protection regulations in its own opinion.

This affects, for example, your rights to information, blocking or deletion of data or the possibility to object to the use of usage data for advertising purposes. You can restrict the processing of your data in the general settings of your X account and under "Privacy and security". In addition, you can restrict X's access to contact and calendar data, photos, location data etc. on mobile devices (smartphones, tablet computers) in the settings there. 

However, this depends on the operating system used. Further information on these points is available on the following X support pages:

https://help.x.com/de/safety-and-security/x-privacy-settings

You can find out how to view your own data on X here. You can find information on the conclusions drawn by X about you here. You can find information on personalization and data protection settings here - with further references.

What data is stored by X?

Some of our subpages contain the built-in X functions. If you interact with the X content, such as by clicking on a button, X can collect and store data. This happens even if you do not have an X account yourself. X calls this data "log data". This includes demographic data, browser cookie IDs, your smartphone ID, hashed email addresses, and information about which pages you have visited on Twitter and what actions you have taken. X naturally stores more data if you have an X account and are logged in. This storage is mostly done via cookies. Cookies are small text files that are usually set in your browser and transmit different information to Twitter.

We will now show you which cookies are set if you are not logged in to X but visit a website with built-in X functions. Please consider this list as an example. We cannot guarantee completeness in any way, as the choice of cookies is constantly changing and depends on your individual actions with the X content.

These cookies were used in our test:

Name: personalization_id
Value: “v1_cSJIsogU51SeE311174879”
Purpose: This cookie stores information about how you use the website and via which advertising you may have come to Twitter.
Expiry date: after 2 years

Name: lang
Value: de
Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session

Name: guest_id
Value: 311174879v1%3A157132626
Purpose: This cookie is set to identify you as a guest.
Expiry date: after 2 years

Name: fm
Value: 0
Purpose: Unfortunately, we were unable to find out the purpose of this cookie.
Expiry date: after end of session

Name: external_referer
Value: 3111748792beTA0sf5lkMrlGt
Purpose: This cookie collects anonymous data, such as how often you visit Twitter and how long you visit Twitter.
Expiry date: After 6 days

Name: eu_cn
Value: 1
Purpose: This cookie stores user activity and is used for various advertising purposes by Twitter.
Expiry date: After one year

Name: ct0
Value: c1179f07163a365d2ed7aad84c99d966
Purpose: Unfortunately, we have not found any information on this cookie.
Expiry date: after 6 hours

Name: _twitter_sess
Value: 53D%253D–dd0248311174879-
Purpose: This cookie allows you to use functions within the Twitter website.
Expiry date: after end of session

Note: Twitter also works with third-party providers. That's why we also recognized the three Google Analytics cookies _ga, _gat, _gid in our test.

On the one hand, Twitter uses the collected data to better understand user behavior and thus improve its own services and advertising offers, on the other hand, the data is also used for internal security measures.

How long and where is the data stored?

If X collects data from other websites, it is deleted, summarized or otherwise concealed after a maximum of 30 days. The X servers are located in various server centers in the United States. It can therefore be assumed that the collected data is collected and stored in America. After our research, we were unable to clearly determine whether X also has its own servers in Europe. In principle, X can store the collected data until it is no longer useful to the company, you delete the data or there is a legal deletion period.

How can I delete my data or prevent data storage?

In its data protection guidelines, X repeatedly emphasizes that it does not store any data from external website visits if you or your browser are located in the European Economic Area or in Switzerland. However, if you interact directly with X, Twitter will of course also store data about you.

If you have a Twitter account, you can manage your data by clicking on "More" under the "Profile" button. Then click on "Settings and privacy". Here you can manage data processing individually.

If you do not have a Twitter account, you can go to https://x.com/  and then click on "Personalization". Under the item "Personalization and data" you can manage your collected data.

Most data is stored via cookies, as mentioned above, and you can manage, deactivate or delete them in your browser. Please note that you only "edit" the cookies in the browser you have chosen. This means: if you use a different browser in the future, you will have to manage your cookies there again according to your wishes. Here is the instructions for cookie management of the most popular browsers.

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also manage your browser so that you are informed about each individual cookie. Then you can decide individually whether to allow a cookie or not.

X also uses the data for personalized advertising inside and outside of X. You can deactivate personalized advertising in the settings under "Personalization and data". If you use Twitter on a browser, you can deactivate personalized advertising at http://optout.aboutads.info/?c=2&lang=EN.

X is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO.

We hope we have given you a basic overview of data processing by X. We do not receive any data from Twitter and are not responsible for what Twitter does with your data.

LinkedIn Privacy Policy

We use social plug-ins from the social media network LinkedIn of LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA on our website. The social plug-ins may be feeds, content sharing or links to our LinkedIn page. The social plug-ins are clearly marked with the familiar LinkedIn logo and allow, for example, interesting content to be shared directly via our website. LinkedIn Ireland Unlimited Company Wilton Place in Dublin is responsible for data processing for the European Economic Area and Switzerland.

By embedding such plug-ins, data can be sent to LinkedIn, stored and processed there. In this privacy policy, we want to inform you about what data is involved, how the network uses this data and how you can manage or prevent data storage.

What is LinkedIn?

LinkedIn is the largest social network for business contacts. Unlike Facebook, for example, the company focuses exclusively on building business contacts. Companies can present services and products on the platform and establish business relationships. Many people also use LinkedIn to look for a job or to find suitable employees for their own company. In Germany alone, the network has over 11 million members. In Austria, there are around 1.3 million.

Why do we use LinkedIn on our website?

We know how busy you are. You can't follow all social media channels individually. Even if, as in our case, it would be worth it. Because we regularly post interesting news or reports that are worth spreading. That's why we have created the option on our website to share interesting content directly on LinkedIn or to link directly to our LinkedIn page. We consider built-in social plug-ins as an extended service on our website. The data that LinkedIn collects also helps us to show possible advertising measures only to people who are interested in our offer.

What data is stored by LinkedIn?

No personal data is stored simply by integrating the social plug-ins. LinkedIn calls this data generated by plug-ins passive impressions. However, if you click on a social plug-in to share our content, for example, the platform stores personal data as so-called "active impressions". This is regardless of whether you have a LinkedIn account or not. If you are logged in, the data collected is assigned to your account.

Your browser establishes a direct connection to LinkedIn's servers when you interact with our plug-ins. The company logs various usage data. In addition to your IP address, this may include login data, device information or information about your internet or mobile provider, for example. If you access LinkedIn services via your smartphone, your location (after you have authorized this) can also be determined. LinkedIn may also pass this data on to third-party advertisers in "hashed" form. Hashing means that a data record is transformed into a string of characters. This allows the data to be encrypted in such a way that individuals can no longer be identified.

Most data about your user behavior is stored in cookies. These are small text files that are usually set in your browser. However, LinkedIn can also use web beacons, pixel tags, display tags and other device identifiers.

Various tests also show which cookies are set when a user interacts with a social plug-in. The data found cannot claim to be complete and serves only as an example. The following cookies were set without being logged in to LinkedIn:

Name: bcookie
Value: =2&34aab2aa-2ae1-4d2a-8baf-c2e2d7235c16311174879-
Purpose: The cookie is a so-called "browser ID cookie" and consequently stores your identification number (ID).
Expiry date: After 2 years

Name: lang
Value: v=2&lang=de-de
Purpose: This cookie stores your default or preferred language.
Expiry date: after end of session

Name: lidc
Value: 1818367:t=1571904767:s=AQF6KNnJ0G311174879…
Purpose: This cookie is used for routing. Routing records the ways in which you came to LinkedIn and how you navigate through the website.
Expiry date: after 24 hours

Name: rtc
Value: kt0lrv3NF3x3t6xvDgGrZGDKkX
Purpose: No further information could be found about this cookie.
Expiry date: after 2 minutes

Name: JSESSIONID
Value: ajax:3111748792900777718326218137
Purpose: This is a session cookie that LinkedIn uses to maintain anonymous user sessions through the server.
Expiry date: after end of session

Name: bscookie
Value: “v=1&201910230812…
Purpose: This cookie is a security cookie. LinkedIn describes it as a secure browser ID cookie.
Expiry date: after 2 years

Name: fid
Value: AQHj7Ii23ZBcqAAAA…
Purpose: No further information could be found for this cookie.
Expiry date: after 7 days

Note: LinkedIn also works with third-party providers. That's why we also recognized the two Google Analytics cookies _ga and _gat in our test.

How long and where is the data stored?

In principle, LinkedIn retains your personal data for as long as it considers necessary to provide its own services. However, LinkedIn deletes your personal data when you delete your account. In some exceptional cases, LinkedIn retains some data in aggregated and anonymized form even after you delete your account. As soon as you delete your account, other people will no longer be able to see your data within one day. LinkedIn generally deletes the data within 30 days. However, LinkedIn retains data if it is necessary due to legal obligations. Data that can no longer be assigned to individuals remains stored even after the account is closed. The data is stored on various servers in America and presumably also in Europe.

How can I delete my data or prevent data storage?

You have the right to access and delete your personal data at any time. You can manage, change and delete your data in your LinkedIn account. You can also request a copy of your personal data from LinkedIn.

To access the account data in your LinkedIn profile:

Click on your profile icon in LinkedIn and select the "Settings and privacy" section. Now click on "Privacy" and then on "Change" in the "How LinkedIn uses your data" section. In just a short time, you can download selected data about your web activity and account history.

You also have the option in your browser to prevent data processing by LinkedIn. As mentioned above, LinkedIn stores most data via cookies that are set in your browser. You can manage, deactivate or delete these cookies. Depending on which browser you have, the management works slightly differently. You can find the instructions for the most popular browsers here:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

You can also set up your browser so that you are always informed when a cookie is to be set. Then you can always decide individually whether you want to allow the cookie or not.

LinkedIn is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. You can find out more about this at https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0. We have tried to provide you with the most important information about data processing by LinkedIn. You can find out more about the data processing of the social media network LinkedIn at https://www.linkedin.com/legal/privacy-policy.

YouTube Privacy Policy

We have integrated YouTube videos on our website. This allows us to present interesting videos directly on our site. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit a page on our website that has a YouTube video embedded, your browser automatically connects to the YouTube or Google servers. Various data is transferred (depending on the settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe.

In the following, we explain in more detail what data is processed, why we have integrated YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment on and upload videos free of charge. Over the last few years, YouTube has become one of the most important social media channels worldwide. To enable us to display videos on our website, YouTube provides a code snippet that we have integrated on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to offer you the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with further helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even if we place ads via Google Ads, Google can - thanks to the data collected - really only show these ads to people who are interested in our offers.

What data is stored by YouTube?

As soon as you visit one of our pages that has a YouTube video integrated, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can usually assign your interactions on our website to your profile using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution or your internet provider. Other data may include contact details, any ratings, the sharing of content via social media or adding to your favorites on YouTube.

If you are not signed in to a Google account or a YouTube account, Google stores data with a unique identifier associated with your device, browser or app. For example, your preferred language setting is retained. However, many interaction data cannot be stored because fewer cookies are set.

In the following list we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged-in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because the user data always depends on the interactions on YouTube.

Name: YSC
Value: b9-CV6ojI5Y311174879-1
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after end of session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 95Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months

Other cookies that are set when you are logged in with your YouTube account:

Name: APISID
Value: zILlvClZSkqGsSwI/AU1aZI6HY7311174879-
Purpose: This cookie is used to create a profile of your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Name: CONSENT
Value: YES+AT.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to the use of various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Name: HSID
Value: AcRwpgUik9Dveht0I
Purpose: This cookie is used to create a profile of your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Name: LOGIN_INFO
Value: AFmmF2swRQIhALl6aL…
Purpose: This cookie stores information about your login data.
Expiry date: after 2 years

Name: SAPISID
Value: 7oaPxoG-pZsJuuF5/AnUdDUIsJ9iJz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile of your interests.
Expiry date: after 2 years

Name: SID
Value: oQfNKjAsI311174879-
Purpose: This cookie stores your Google Account ID and your last login time in digitally signed and encrypted form.
Expiry date: after 2 years

Name: SIDCC
Value: AN0-TYuqub2JOcDTyL
Purpose: This cookie stores information about how you use the website and what advertisements you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives from you and processes is stored on Google servers. Most of these servers are located in America. You can see exactly where Google's data centers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. Your data is distributed across the servers. This means that the data can be retrieved more quickly and is better protected against manipulation.

Google stores the collected data for different periods of time. You can delete some data at any time, others are automatically deleted after a limited period of time and others are stored by Google for a longer period of time. Some data (such as items from "My activity", photos or documents, products) stored in your Google Account will remain stored until you delete them. Even if you are not signed in to a Google Account, you can delete some data associated with your device, browser or app.

How can I delete my data or prevent data storage?

In principle, you can delete data in your Google account manually. With the automatic deletion function for location and activity data introduced in 2019, information is stored for either 3 or 18 months depending on your decision - and then deleted.

Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show how to manage cookies in your browser:

Chrome: Delete, enable and manage cookies in Chrome

Safari: Manage cookies and website data with Safari

Firefox: Delete cookies to remove data that websites have stored on your computer

Internet Explorer: Delete and manage cookies

Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. This allows you to decide for each individual cookie whether or not to allow it. As YouTube is a subsidiary of Google, there is a joint privacy policy. If you would like to find out more about how your data is handled, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

YouTube Subscribe Button Privacy Policy

We have integrated the YouTube subscribe button (engl. "Subscribe button") on our website. You can usually recognize the button by the classic YouTube logo. The logo shows the words "Subscribe" or "YouTube" in white letters against a red background and the white "Play icon" to the left. However, the button may also be displayed in a different design.

Our YouTube channel always offers you funny, interesting or exciting videos. With the built-in "Subscribe button", you can subscribe to our channel directly from our website without having to go to the YouTube website. This makes it as easy as possible for you to access our comprehensive content. Please note that this allows YouTube to store and process data from you.

If you see a built-in subscription button on our site, YouTube sets - according to Google - at least one cookie. This cookie stores your IP address and our URL. YouTube can also find out information about your browser, your approximate location and your default language. The following four cookies were set in our test without being logged in to YouTube:

Name: YSC
Value: b9-CV6ojI5311174879Y
Purpose: This cookie registers a unique ID to store statistics of the video viewed.
Expiry date: after end of session

Name: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Google receives statistics via PREF on how you use YouTube videos on our website.
Expiry date: after 8 months

Name: GPS
Value: 1
Purpose: This cookie registers your unique ID on mobile devices to track GPS location.
Expiry date: after 30 minutes

Name: VISITOR_INFO1_LIVE
Value: 31117487995Chz8bagyU
Purpose: This cookie attempts to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months

Note: These cookies were set after a test and cannot claim to be complete.

If you are logged into your YouTube account, YouTube can store many of your actions/interactions on our website using cookies and assign them to your YouTube account. For example, YouTube receives information about how long you surf our site, what type of browser you use, which screen resolution you prefer or what actions you perform.

YouTube uses this data on the one hand to improve its own services and offers, and on the other hand to provide analyses and statistics for advertisers (who use Google Ads).

Embedded YouTube Videos

These videos are embedded in YouTube's extended data protection mode, which blocks the setting of YouTube cookies until an active click on playback is made. By clicking on the playback button, you consent to YouTube setting cookies on the device you are using, which can also be used to analyze usage behavior for market research and marketing purposes. Further details on the use of cookies by YouTube can be found in Google's cookie policy at https://policies.google.com/technologies/types?hl=de.

Pinterest Privacy Policy

We use buttons and widgets from the social media network Pinterest of Pinterest Inc, 808 Brannan Street, San Francisco, CA 94103, USA on our website.

By calling up pages that use such functions, data (IP address, browser data, date and time, cookies) is transmitted to Pinterest, stored and analyzed.

You can find the privacy policy, what information Pinterest collects and how they use it at https://policy.pinterest.com/de/privacy-policy.

FontAwesome

In order to display fonts and visual elements of our website, we use the external fonts from FontAwesome. FontAwesome is a service provided by

Fonticons Inc., 6 Porter Road, Apartment 3R, Cambridge, MA 02140, USA, hereinafter referred to as "FontAwesome".

When you access our website, a connection is established to the FontAwesome server in the USA in order to enable and update the display of fonts and visual elements.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our website.

FontAwesome can determine from which website your request was sent and to which IP address the font display is to be transmitted via the connection to the FontAwesome server established when our website is accessed.

FontAwesome offers further information at:

https://fontawesome.com/privacy

in particular on the possibilities of preventing data usage.

Microsoft Bing (Ads)

We use Bing Ads on our website for remarketing and conversion tracking. This is a service provided by Microsoft Corporation, One Microsoft Way, Redmond, WA 98052 - 6399, USA, hereinafter referred to as "Microsoft", which uses the so-called Universal Event Tracking (UEN).

Through certification in accordance with the EU-US Privacy Shield

https://www.privacyshield.gov/participant?id=a2zt0000000KzNaAAK&status=Active

Microsoft guarantees that the EU data protection requirements are also complied with when processing data in the USA.

The legal basis is Art. 6 para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization and economic operation of our website.

If you click on an ad placed by us on the "Bing" search engine, Microsoft will store a cookie for tracking functionality on your end device via your Internet browser. This tracking cookie expires after 180 days and is not used for personal identification. If you visit certain pages of our website and the cookie has not yet expired, both Microsoft and we can recognize that you clicked on an ad placed by us on Bing and were forwarded to our website from there.

Microsoft uses the information collected by the tracking cookie to compile visit statistics for us. This provides us with information about the number of hits on the advertisement we placed on Bing and about the pages of our website that were subsequently accessed. However, we do not receive any information that could be used to identify you personally.

In addition, Microsoft may be able to track your usage behavior via so-called cross-device tracking across several of your end devices. This enables Microsoft to display personalized advertising across devices.

If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your Internet browser. You can find details on this above under the item "Cookies".

If you have a Microsoft account, you can also change the settings for personalized advertising there at http://choice.microsoft.com/de-de/opt-out.

Microsoft also offers further information on Bing Ads and on the collection and use of data as well as on your rights and options for protecting your privacy at https://help.bingads.microsoft.com/#apex/3/de/53056/2 and at https://privacy.microsoft.com/de-de/privacystatement.

Google Tag Manager

Type and Scope of Processing

We use the Google Tag Manager of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage website tags via an interface and enables us to control the precise integration of services on our website.

This allows us to flexibly integrate additional services to evaluate user access to our website.

Purpose and Legal Basis

The use of Google Tag Manager is based on your consent in accordance with Art. 6 para. 1 lit. a. GDPR and §25 para. 1 TDDDG. We intend to transfer personal data to third countries outside the European Economic Area, in particular the USA. The data transfer to the USA is carried out in accordance with Art. 45 para. 1 GDPR on the basis of the adequacy decision of the European Commission. The US companies involved and/or their US subcontractors are certified in accordance with the EU-U.S. Data Privacy Framework (EU-U.S. DPF).

Storage Duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. 

Further information can be found in the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

Matomo

Type and Scope of Processing

We use the open source software tool Matomo (formerly PIWIK) on our website. The software sets a cookie in your browser (see above for cookies). If individual pages of our website are accessed, the following data is stored:

• Two bytes of the IP address of the user's accessing system (anonymized IP address)
• The website called up
• The website from which the user accessed the website called up (referrer)
• The subpages that are called up from the called up website
• The time spent on the website
• The frequency with which the website is accessed

The software runs exclusively on the servers of our website. 

Your personal data is only stored there. The data is not passed on to third parties.

Purpose and Legal Basis

We process your data with the help of the Matomo analysis software for the purpose of evaluating the use of individual components and content of our website on the basis of your consent in accordance with Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TDDDG. You give your consent by setting the use of cookies (cookie banner / consent manager), with which you can also declare your revocation at any time with effect for the future in accordance with Art. 7 para. 3 GDPR. There is no legal or contractual obligation to provide your data. If you do not give us your consent, a visit to our website is possible without restriction, but not all functions may be fully available.

Storage Duration

The specific storage period of the cookies set is 13 months.

PayPal

Our website enables payment via PayPal. 

The payment service provider is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg.

If you pay with PayPal, the payment data you enter will be transmitted to PayPal. The transmission of your data to PayPal is based on Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (processing for the performance of a contract). 

You can revoke your consent at any time. Data processing operations in the past remain effective in the event of a revocation.

Source:

Created with the Privacy Generator from AdSimple in cooperation with justmed.de and the Sample Privacy Policy of the law firm Weiß & Partner